Business Coaching for Entrepreneurs-build that sales pipeline

It’s no secret that as an entrepreneur, you generally want more business; and more customers who place regular orders with you.  These orders will translate into money & growth for you and your business.  However, the stark reality is that most of the entrepreneurs that I meet are dependent on only one or two customers. Of even greater concern is that they have no clear idea of how, systematically, effectively & continuously, to attract new business.
At Idea Alive SA one of our main focus areas is coaching entrepreneurs & business owners to help them to develop and manage a sales pipeline.  This is a ten session process that we customise for your company.  In brief, the first four sessions look something like this:

 Session One:  Before the Pipeline
We work with you in the first coaching session to establish that your offering is VIABLE.  In other words, if your product or service was available today, and customers knew about it – would they buy it from you?

Session Two:  Setting up the Pipeline
So you’ve established that your offering is viable, and you have it ready to launch into the market; now is the time to commence building your sales pipeline.
You and your Idea Alive SA coach will start by unpacking your ideas around your target market & customers.  Then we’ll do a reality check.   At this point you don’t know much about these customers.  And they know nothing about you!! 
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Session Three:  Qualifying the Leads
In Session Three, with the help from your Idea Alive SA coach, you will start the process of generating leads.  This step includes sorting out high, medium and low potential leads; so that you can focus your energy on the right things.
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Session Four: Making the approach
 
Most likely you will want to focus on the medium and high potential customers.  With help from your Coach, you will start designing the best ways to approach these customers.
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Between Sessions
At the end of each session you and your Coach will agree on what has to be accomplished before the next session; your coach will help you to frame this as a specific Goal (or Goals); and work with you on the actions steps to move you to the next level.
The coaching process through Idea Alive SA can help you to access the very best of yourself, and to change your thinking in ways you never thought possible.
 
Lynne Frost 
Business Coach                                                                                                                 MD – Idea Alive SA