Idea Alive SA - small and medium business accelerator
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 COACHING, NEUROSCIENCE and THE BRAIN

So what does Coaching have to do with Neuroscience? 
And what does Neuroscience have to do with the Brain?
 
Short answer:               EVERYTHING!
 
In the early 1990’s researchers at the Yale School of Medicine proposed 7 principles of brain-based therapy that have practical application for coaching 
​
  • ​Coaching is a purposeful 'environmental tool' to facilitate change
  • ​Neuroplasticity:  Both experience and environment transform the brain & continue to do so throughout our lifetimes
  • Memories are imperfect:  Our brains modify and reconstruct them as we change
  • ​Emotion, feelings and memories are interconnected neural processes that have significant impact on our thinking 
  • Coaching relationships are an effective foundation for change
  • ​Imagining and doing are the same to the brain:  Working with a coach to envision a different life experience can successfully invoke change
  • ​We don't always know what our brain is thinking:  It is possible to react to unconscious perceptions without consciously understanding that reaction

Coaching has emerged internationally as a powerful intervention that helps people to initiate and maintain change
 
Skilled coaches can facilitate change in
  • Thinking – beliefs and attitudes
  • Emotions – mindfulness and resilience
  • Behaviour – new and healthy habits
  • Self-efficacy -  building self assurance                                   


​We would love to hear from you soon!


Picture

Telephone

Call Lynne
079 495 1434
​
Address​
8th Street Parkhurst, Johannesburg
​South Africa

Email

[email protected]
  • Home
  • About
    • About the founder
    • About Neuroscience
  • Services
    • Executive and Business Coaching
    • Life Coaching
  • Articles and Media
    • Work with a coach and/or consultant to help your SME
    • So you want to be an Entrepreneur?
    • Acceler8 your idea from start to finish
    • Khulisa: A Coaching Journey
  • Testimonials
    • EOH Workplace Health and Wellness
    • Khulisa Testimonial
    • Matchworks Testimonial
  • Contact
    • Privacy
  • Blog